Is it possible to judge whether or not the price of silver commodities will affect the consumer’s ability to purchase silver jewelry? The answer is a resounding yes! The reason that the price of silver will affect the consumer’s ability to purchase silver jewelry is that the jewelry manufacturer’s will have to pay more for the silver and they will pass that expense on to the wholesaler who will pass it on to the retailer who will finally pass it on to the consumer.
To think that the price of silver has nothing to do with the price of silver jewelry at Cartier or Tiffany would be like saying that the price of gas at the pump is not affected by price of crude oil. The simple premise is that everyone will pass the buck when it comes to higher prices. If the price of the raw material (i.e. gold, silver, aluminum) goes up, that price hike will be passed on. However, if the price of the raw material goes down, the manufacturer, wholesaler, and retailer have a choice to make. Do they keep the price the same and keep more profit or do they drop the price and try to get more costumers by volume. The answer is neither one. In fact, the market will determine the price that can be offered to the end consumer because there are so many players in the market.
For example, if Lee’s silver jewelry gets his silver for $10 per lot and decides to offer the silver to his customer for $15 per piece, he stands to make a 50% profit (all else being equal). However, if Tom’s silver jewelry decides to sell his silver for $12 per piece then Lee is going to be sitting on his silver jewelry while Tom gets all the volume. And if Tom gets all the volume then Lee will be out of business.



